By Tim Priebe
April 30, 2024

How to tell if you need a new website

From SEO to integrating marketing automation tools, discover whether you need a new website or not.

Back in 2021, I shared several reasons that you might want to redesign your website, ranging from improving loading speeds to changing business needs. While all of those are still valid reasons, I also shared a redesign is typically necessary every 2-5 years to stay modern. Since it’s been three years since I shared those reasons, that means the digital landscape has evolved. Naturally, so have the reasons to consider giving your website a fresh look.

Let’s take a look at some reasons to consider a modern, up-to-date website now.

1. Enhanced performance and core web vitals

Google’s Core Web Vitals have become a cornerstone of SEO since they directly impact user experience and, consequently, your site’s visibility in search results. The speed of your website can make or break the user experience. Technologies and coding practices have advanced, allowing sites to load faster and perform better across various devices.

If your site is still lagging despite internet speeds increasing, it’s a clear sign that you might need a redesign to meet these new performance standards. Remember, a fast-loading site is better for both people and search engines.

2. Advanced mobile optimization

Today, it’s not enough for your website to be mobile-friendly—it needs to be designed with mobile users at the forefront. This means thinking beyond simple responsiveness to integrating features like mobile payments, optimizing for vertical browsing, and ensuring touch-friendly navigation.

As mobile traffic continues to dominate, your website’s ability to function seamlessly on smartphones only increases in importance.

3. Adaptation to new design trends and accessibility standards

Design trends are constantly changing, influenced by changes in consumer behavior and technological advancements. A design that was modern a few years ago might now look dated. It’s important to keep your website visually appealing and in line with modern aesthetics to maintain a professional image.

Perhaps more importantly, as regulations around digital accessibility tighten, ensuring your website complies with the latest Web Content Accessibility Guidelines (WCAG) is not only about broadening your audience but also about avoiding legal pitfalls.

4. Integration with marketing automation tools

As the old saying goes, work smarter, not harder. Marketing automation tools like HubSpot make that possible. You can automate some of your follow-up, manage customer relationships, and more.

A redesign can ensure your website seamlessly integrates with automation tools, enabling you to capture and utilize data effectively.

If your business has any salespeople, this is even more important. It helps align sales and marketing efforts so that they work together instead of against each other, as is often the case.

If few others in your industry use marketing automation, this can be a great way to differentiate yourself. And if everyone else is and you aren’t, you don’t want to be left behind.

5. Security updates

Finally, let’s talk about security, which has become increasingly important. Cyber threats evolve rapidly, so ensuring your website is secure against the latest vulnerabilities is crucial. An outdated site might be an easy target for attacks, which can compromise both user data and your reputation.

If the thought of updating your website seems overwhelming, or if you need professional assistance with design and content creation, consider reaching out to a digital marketing agency. My team and I at Backslash Creative are always here to help you navigate these changes and ensure your website reflects the best of what your business or nonprofit has to offer.

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of Backslash Creative. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.