5 reasons to consider HubSpot

If you’re looking for a comprehensive platform that combines the powers of sales and marketing by helping them work better together, HubSpot might be the right option for you. HubSpot is a platform that provides expert tools and services to help your business grow.

I’ll start by confessing my bias. Last year, my company became a Certified HubSpot Partner Agency. That said, HubSpot is not the right fit for all of our clients, and it may or may not be the right fit for you.

Let’s look at five reasons you might want to consider HubSpot.

Reason #1: Reduced tools needed

If you’re like many organizations, you may use as many as a dozen different marketing tools. HubSpot offers a suite of integrated marketing tools. It may not replace all the platforms you currently use, but it can likely reduce the number by quite a bit.

Reason #2: Marketing and sales integration

HubSpot integrates your marketing efforts with your sales efforts. When you’re about to meet with a potential client, you can pull them up in HubSpot to review your past interactions with them.

Not only will it have emails you’ve exchanged and—assuming you add them—notes from phone calls, but it can also tell you what pages they’ve visited on your website and which email newsletters they opened and clicked on.

Reason #3: Free trial

HubSpot’s paid accounts come with a fairly decent-sized investment, depending on your budget. No need to fret! There are free options available. And they’re not limited-time trials. If the free option works for you, you can keep using it for as long as you want.

Reason #4: Track record

While they haven’t been around quite as long as my marketing company, HubSpot has been around since 2006. They have a good industry reputation and a proven track record of helping businesses grow.

Reason #5: Help and support

HubSpot offers tons of training videos and expert support. HubSpot Academy is an excellent resource with everything from marketing courses to certifications to videos on how to perform specific tasks in HubSpot.

Again, HubSpot’s not the right fit for everyone. But if you are looking to invest in HubSpot, consider hiring one of the HubSpot Partner Agencies to get hands-on expert guidance. If you’d like to talk with me about whether HubSpot might be a good fit for you or not, feel free to reach out.