Articles by Mike Crandall

About Mike Crandall

Mike Crandall lives in Edmond, Oklahoma. He is a Consultant, Coach, Trainer, Speaker, and Author focused on the Subconscious Psychology of Human Interaction and Motivation. His firm specializes in Sales, Management, and Leadership Development for Proactive Business Growth. Mike is based in Oklahoma and serves Visionary Clients across the United States. He can be reached at or at (405) 844-1700.

Improving your BATing average

By Mike Crandall | November 23, 2021

Often times in business (and in life), we work on the wrong end of the problem. Frequently, we put time, energy, and money into things that truly will not fix the issue we are trying to resolve. This is far more common than most people realize, especially in the business world.

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Focusing on what buyers want

By Mike Crandall | October 26, 2021

We all know that many things in the world have changed since the start of Covid in 2020. The business world has been a huge part of the change we have all seen or experienced. Sales, a significant part of the business world, is no exception. Not only have supply chain issues, technology, and communication formats impacted sales, but what buyers want and how they work have also been tremendously influenced by Covid.

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The 4 types of introductions

By Mike Crandall | September 28, 2021

Introductions (not referrals) are the absolute best way to grow your business. Whether you’re looking for clients, employees, members, volunteers, donors, or other key people to support you through the next level, nothing beats an introduction from a happy person to someone else who is a good fit for you and what you do. Why, then, do the vast majority of people struggle to get the quantity or quality of introductions they truly want?

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How to handle communication breakdowns

By Mike Crandall | August 24, 2021

Think about how crucial communication is in business and life in general. We all communicate every single day, whether we intend to or not. Because it is so important and we continuously do it, we also tend to goof it up—often way, way more than we realize. Each day, there are communication breakdowns around us that we aren’t aware of.

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Exploring the 100 to 1 growth ratio

By Mike Crandall | July 27, 2021

Growth, in business and in life, starts with an idea, and there is no shortage of ideas. The average adult has 70,000 plus thoughts every day, many of those are ideas—ideas of tasks to do, things to try, stuff to focus on, different ways to do something, and etc. It can be quite overwhelming! Understanding a few things about these ideas and how to narrow down what to do with them is a crucial step to growth and success.

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The power of playbooks

By Mike Crandall | June 22, 2021

If you are like most leaders, you have been frustrated with inconsistent results, outcomes, or interactions. This frustration is often driven by seeing or watching how people carry out different tasks in different ways and situations, which leads to incredibly inconsistent results. When polled, business owners and leaders share this as a top frustration for…

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Think, act, and interact

By Mike Crandall | May 25, 2021

Every business owner, leader, or professional who seeks outside help (coaching, consulting, and training) really wants one thing: different interactions. Those could be internal, with their employees, between team members, or during internal meetings. They could be external with clients, prospects, candidates, or etc. Regardless, owners and leaders want themselves and their people to have…

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Coulda, woulda, shoulda

By Mike Crandall | April 27, 2021

Although they may not officially be real words, they get used every day in human interactions, both professionally and personally, and they tend to be some of the most costly words that get used in everyday life.  Way too frequently we end a meeting, leave an appointment, or hang up from a phone call and…

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How to gain real wisdom

By Mike Crandall | March 23, 2021

Think about the word “wisdom” for a minute. We use it, in some form, all the time in both our professional and our personal lives. Often, we refer to certain people as “wise” or say that they are full of “wisdom.” Countless times we look to get “wisdom” from others. We seek it out, looking…

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“Gentlemen, this is a football!”

By Mike Crandall | February 23, 2021

“Gentlemen, this is a football!” That is one of the most famous and often used sports quotes in history. However, most don’t know its real history or how to apply it to their businesses and lives. In July 1961, Vince Lombardi kicked off the first day of training camp for the 38 players on his…

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