By Tim Priebe
January 31, 2024

Why you should quit marketing

Discover why quitting ineffective marketing strategies is crucial for your business or nonprofit.

In my world, marketing is often seen as indispensable, driving growth and visibility. But here’s a hard truth: sometimes, it’s better to quit.

Maybe you shouldn’t quit all marketing, but the kind that’s ineffective, aimless, and eating up resources without yielding results.

Is it time for you to reevaluate and reboot? Let’s see.

Define goals and milestones

Before diving into any concerted marketing effort, it’s essential to define what success looks like for you and your organization. This means setting clear, measurable goals and milestones. Whether it’s increasing website traffic by 30%, boosting donations by 20% in the next quarter, or gaining a specific number of new leads, having concrete goals gives your marketing direction.

But just having goals isn’t enough. You also need milestones along the way to indicate whether you’re on the right track or not. This could be email open rates, weekly social media engagement rates, or even monthly donation figures.

Creating a plan

Once you know your goals and milestones, it’s time to build a strategic plan to get there. This plan should outline what your ideal customer looks like, the tactics you’ll use, the channels you’ll focus on, and the resources you’ll allocate.

A good plan is somewhat ambitious but also realistic, pushing your marketing efforts outside of your comfort zone but staying grounded in what’s achievable with your current resources.

Measuring effectiveness

Now comes the critical part: measuring your results. This isn’t just about tracking numbers but understanding them. Analyze your marketing data in the context of your goals and milestones.

Are your efforts accomplishing your milestones? Can you see progress toward your goals? If the answer is no, it’s time to pivot or even pause certain tactics.

When to quit

Quitting isn’t about giving up. It’s about stopping what isn’t working and initiating a smart reallocation of resources.

If a particular strategy or channel isn’t working despite tweaking and optimizing, it’s better to channel your efforts elsewhere.

Remember, ineffective marketing isn’t just wasting time and money. There’s also an opportunity cost. What results could you get by reallocating those resources to a different tactic or channel?

Rethink and reboot

If you find yourself in a marketing rut, take a step back. Rethink your approach. This may mean getting more strategic, whereas before, you were simply trying random tactics and platforms out to see what worked.

Of course, it could mean seeing external expertise for a fresh perspective. If you need help reevaluating your marketing strategy or want to get more effective, I’d be happy to talk with you and see if my team and I can help.

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of Backslash Creative. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.