By Tim Priebe
May 16, 2023

Boost website traffic with email marketing

Learn how to drive more traffic to your website and increase conversions with email marketing.

Email marketing is a powerful tool that can help you drive traffic to your website and increase conversions. However, to succeed with email marketing, you need to have a well-planned strategy. In this article, we’ll discuss how to use email marketing effectively to drive traffic to your website and increase conversions.

1 – Build a quality email list

Your email list is the foundation of your email marketing efforts. It’s important to make sure that you’re only sending emails to people who have opted in to receive them. Purchasing email lists or adding people without their consent is illegal in some countries and leads to low open rates and high unsubscribe rates.

To build a quality email list, offer an incentive for people to sign up, such as a free e-book, discount code, or other valuable content. You can also add a sign-up form on your website, social media pages, or at the end of your blog posts.

2 – Create engaging content

Your emails should be visually appealing and easy to read. Use images and videos to make your emails more engaging. Your content should be valuable to your subscribers, whether it’s information about your products and services, industry news, or helpful tips.

Make sure your email content is scannable and easy to read. Use bullet points, headings, and subheadings to break up your content and make it more readable. Avoid using too many colors or fonts, making your email look cluttered.

3 – Include a call to action

Every email you send should have a clear call to action (CTA). This might be a link to your website, a button to sign up for a free trial or a discount code to use at checkout. Make sure your CTA is prominent and easy to find.

Your CTA should be clear and concise. Avoid using vague language or overcomplicating your message. Make it easy for your subscribers to take action, whether it’s making a purchase or signing up for your newsletter.

Bonus 1 – Segment your email list

Want to take things to the next level? Segmenting your email list allows you to send targeted messages to specific groups of people. For example, you might send a different message to first-time customers than long-time customers. This helps to make your emails more relevant and engaging, increasing the chances of clicks and conversions.

Segmentation can be based on different criteria, such as demographics, behavior, and interests. You can use automation tools to help segment your list or manually create segments based on the data you have.

Bonus 2 – Test and optimize

Like any marketing strategy, email marketing requires ongoing testing and optimization. Experiment with different subject lines, email formats, and CTAs to see what works best for your audience. Use data to guide your decisions and make changes as needed.

Use analytics tools to track your email open, click-through, and conversion rates. Identify which emails perform best and use them as a benchmark for future campaigns. Test different variables one at a time so that you can isolate the effect of each change.

Email marketing can be a powerful tool for driving traffic to your website and increasing conversions. By building a quality email list, segmenting your list, creating engaging content, including a clear call to action, and testing and optimizing your campaigns, you can use email marketing to grow your business and achieve your marketing goals.

Remember that email marketing is an ongoing process requiring constant monitoring and adjustment. Stay up-to-date with email marketing best practices and industry trends to ensure effective and successful campaigns.

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.