By Tim Priebe
April 18, 2023

SEO with valuable content

Learn how to make your SEO content more impactful.

Search engine optimization, or SEO, is like trying to solve a Rubik’s Cube. You twist and turn, trying to find the right combination of tactics that will help you rank higher in search engine results pages (SERPs). But instead of colors, you’re dealing with keywords, backlinks, and algorithms that are as mysterious as a magic trick.

Years ago, SEO was all about gaming the system. It was like trying to sneak a snack into a movie theater without getting caught. But today, things have changed. Search engines like Google have become smarter and more sophisticated, and they’re looking for valuable content that meets the needs of their users.

Reasons for an SEO strategy focused on valuable content

Creating valuable content is like baking a cake. You need the right ingredients, the right temperature, and the right amount of time in the oven. And just like a cake, your content needs to be delicious and satisfying. But instead of satisfying your sweet tooth, it satisfies the needs of your target audience.

Valuable content is content that provides useful information or solutions to the problems and questions that users have. When you create valuable content, you increase the likelihood that your content will be shared, linked to, and engaged with by users. It’s like winning the lottery, but instead of money, you’re winning the hearts of your audience.

The benefits of creating valuable content for SEO are numerous:

  1. Improved user engagement: User engagement is like having a group of loyal fans cheering you on. When you create valuable content, users are more likely to engage with it by sharing, linking, or commenting on it. This sends positive signals to search engines that your content is relevant and valuable to users.
  2. Increased backlinks: Backlinks are like getting a high-five from your best friend. When other websites link to your content, it sends a signal to search engines that your content is valuable and relevant. The more high-quality backlinks your content receives, the more likely it is to rank higher in search results.
  3. Better user experience: Creating valuable content is like throwing a party. When users find relevant and useful content, they are more likely to return to your website in the future. This increases users’ time on your website and reduces bounce rates, which are positive signals for search engines.
  4. Increased social media shares: Social media can be like a popularity contest. When you create valuable content, it’s more likely to be shared on social media, which can increase your visibility and drive traffic back to your website. This can also increase your overall social media presence and help build your brand.
  5. Long-term benefits: Valuable content is like fine wine: It gets better with age. Unlike other SEO tactics that may be short-lived, creating valuable content can have a lasting impact on your website’s search engine visibility. As long as your content remains relevant and useful, it will continue attracting organic traffic and backlinks.

How to create valuable content

Creating valuable content is an ongoing process. It’s like going to the gym; you need to put in consistent effort to see results. You can’t just create one piece of valuable content and expect it to rank at the top of the search results. You need to create a content strategy that includes regular updates and optimization.

And while SEO is important, it’s not the only thing that matters. It’s like trying to win a game of basketball; you need to have a well-rounded team with different skills and strengths. Using various digital marketing techniques, you can attract a wider audience and grow your brand.

So how can you create valuable content that will improve your SEO?

  1. Identify your target audience: Creating valuable content starts with understanding your audience. Who are they? What are their interests and pain points? What kind of content do they consume? By answering these questions, you can create content tailored to their needs and interests.
  2. Conduct keyword research: Keyword research is like detective work. It’s identifying the keywords and phrases your target audience uses when searching for information related to your business or industry. By targeting these keywords in your content, you can increase your visibility in search results and attract organic traffic.
  3. Plan your content: Once you have identified your target audience and relevant keywords, you can start planning your content. Consider creating a content calendar that outlines your content’s topics, keywords, and formats. This can help you stay organized and consistent in your content creation efforts.
  4. Optimize your content: Optimizing your content is like polishing a diamond. It involves incorporating relevant keywords and formatting your content to be easy to read and navigate. Some best practices for content optimization are:
    1. including your target keyword in the title, URL, and meta description of your content
    2. using headers and subheaders to break up your content into sections
    3. using bullet points and numbered lists to make your content more scannable
    4. including images and videos to make your content more engaging
  5. Promote your content: Creating valuable content is just the first step. To attract organic traffic and backlinks, you need to promote your content. Consider sharing your content on social media, spreading the word with email marketing, and participating in online communities related to your business or industry.

In conclusion, creating valuable content for SEO is like a magic trick. You need to use the right combination of tactics and skills to impress your audience and search engines. By creating relevant and useful content for your audience, you can attract organic traffic, backlinks, and engagement, ultimately improving your search engine visibility.

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of Backslash Creative. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.