Go beyond just posting on social media
Social media is a powerful tool that can be used for more than just posting. In fact, you can use it to build relationships with your customers and create loyalty among them. Let’s look at how you can use social media for more than just posting.
Optimize your presence
The first way to use social media for more than just posting is to optimize your page for your organization on each platform you have a presence on. That could include Facebook, Instagram, LinkedIn, Twitter, and more.
Optimizing your page includes adding information about your company, as well as photos and videos that show off your products or services. Be sure to include links to your website and blog so that potential customers can learn more about you. Essentially, fill out everything you can on your page.
Interact with customers
Another great way to use social media for more than just posting is to interact with your customers. Take the time to answer their questions and respond to their comments. This will show them that you care about their experience with your company and that you’re interested in what they have to say.
If you’re not getting interaction, you can increase engagement with contests and giveaways, or by simply posting questions. Feel free to privately message people you know are fans of your organization and ask them to answer the question in the post.
Promote real-world offers
Finally, don’t forget to use social media to promote special offers or events. This can be a great way to increase customer loyalty and get new customers interested in what you have to offer.
Yes, posting regularly is important. But if you’re looking to take it to the next level, you can use social media for more than just posting. You can build relationships with your customers, create loyalty among them, and promote your business. So what are you waiting for? Start using social media to your advantage by doing more than just posting today!
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About Tim Priebe
Tim is a public speaker, author, publisher of Edmond Business, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.
Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.