By Tim Priebe
March 22, 2022

5 signs you need to update your logo

Discover when you should consider a refresh to keep your logo relevant to your audience.

Whether online, in print, or in person, your logo is the first thing people see when they interact with your company or nonprofit. It is the symbol that represents your brand and creates an initial impression in the minds of potential customers. As a result, it is important to know when it might be time to update your logo.

Let’s look at five signs that indicate it might be time for a logo redesign.

1. Your logo is no longer effective at communicating your organization’s purpose.

Your logo should be instantly recognizable and communicate the essence of your organization’s purpose. If it is no longer doing this effectively, it might be time for a redesign.

2. Your logo is not visually appealing.

A logo should be attractive and visually appealing to create a positive impression with potential customers and clients. If it is starting to look dated or stale, it might be time for a refresh. If you’re not sure, ask a few customers, clients, strategic partners, or friends.

Be cautious if you ask any graphic designers what they think if you don’t already know and trust their expertise.

3. Your logo is difficult to reproduce in different formats and sizes.

A good logo should be adaptable to various formats and sizes so that you can use it in a variety of mediums. I couldn’t tell you how many times over the years clients have come to us with a logo they liked, but it wasn’t well-suited for what they wanted to use it for.

For example, a logo with fine lines may look great on a business card or website. But if you’re planning on it being on the side of a truck or on a billboard, it may be too hard to read.

4. Your logo is not original or distinctive.

If your logo is too similar to other logos out there, it will be difficult for people to remember and distinguish your company from the competition. To make a strong impression, your logo should be unique and stand out from the rest.

That doesn’t mean no other logo like yours will exist in the entire world. But it shouldn’t be too close to any of your direct competitors or other organizations in your area. And you definitely don’t want to copy anyone’s logo on purpose.

5. You no longer like your logo.

While you don’t want to change your logo on a whim, how you feel about your own logo is important! If you’re no longer proud of it or excited to see it, that’s a sign that maybe it’s time for something new.

If you’re starting to notice any of these signs in your organization’s logo, it might be time for a redesign. You may need a brand new logo, or you may just need a refresh or clean-up of your current logo.

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of Backslash Creative. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.