By Tim Priebe
February 22, 2022

What mobile web design means for your business

If your website isn't set up correctly for mobile users, it can impact your bottom line.
Woman visits website on mobile device

Is your website mobile-friendly? Should you even care whether it is or not? I can’t answer the former question, but as far as the latter question goes, the answer is clearly “yes!”

Over 60% of all internet traffic now comes from mobile devices, and that number is only going to continue to grow. If your website isn’t mobile-friendly, you’re losing out on a lot of potential business. Let’s look at the importance of mobile web design and how to tell if your website is up to par. We’ll also talk about the ways having a mobile-friendly website can benefit your bottom line.

Importance of mobile web design

Websites that aren’t mobile-friendly are quickly becoming a thing of the past. In order to stay competitive, it’s important to make sure your website is optimized for mobile devices. Mobile traffic has been growing at an unprecedented rate, and there’s no sign of it slowing down. If you’re not catering to this segment of your audience, you could be missing a huge group of potential customers.

In the U.S., 61% of all website visits came from mobile devices in 2020! A positive mobile experience is extremely important since it affects around 60% of your potential customers.

How to tell if your website is mobile-friendly

There are a few ways to determine whether or not your website is optimized for mobile devices. One way is to simply check Google’s Mobile-Friendly Test. This test will analyze your website and let you know if there are any issues that need to be fixed.

Here are some additional ways to check:

  • Look at your website on different mobile devices
  • Use a mobile simulator to test your website
  • Use a responsive design template or theme
  • Ask your web design company if your website uses responsive design

Mobile-friendly websites and your bottom line

According to Google, 74% of people who visit a website that’s mobile-friendly are more likely to return to that website in the future, while 52% of people said a bad mobile experience will make them less likely to engage with an organization.

The math is simple! Do you want to lose half of your potential clients and customers that find you online? For most, that’s a big chunk of the bottom line. And if it isn’t, well, you may need help getting more traffic to your website.

Overall, it’s clear that having a mobile-friendly website is important for businesses and nonprofits of all sizes. Not only does it ensure that you are catering to around 60% of your audience, but that also means it benefits your bottom line. If you’re not sure whether your website is mobile-friendly, use one of the methods listed above or contact your current website provider.

And if it isn’t, it’s probably time for a new website that looks great on mobile devices!

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.