Embracing digital change

Ever get irritated when Facebook makes a change? Or if being found on Google is essential to you, what about when they change something? I’m often asked about these changes when they happen, or people just complain to me about them.

The actual problem people have isn’t the change itself. It’s the frequent changes times the number of platforms out there.

If you’re doing your digital marketing without the help of professionals, it can feel overwhelming!

So why do I not get worried when Facebook, for example, tweaks something?

If all I was utilizing for my company and my clients were on Facebook, I probably would be worried. So if you invest all your resources in your Facebook presence, I wouldn’t be surprised if you worry when they changed something. You should!

So if those changes are happening all the time on multiple platforms, how can you reduce your risk?

The solution is pretty simple. Diversify!

Be active on multiple social media platforms. You can do that yourself if you want, hire someone, or outsource your digital marketing. 

Don’t put all your effort into just one single platform! You should be investing in your website, Twitter, email marketing, Instagram, and more.

Naturally, I’m not saying that every single platform, tool, or strategy is right for everyone. But here are some to consider:

• Your website
• Search engines (SEO)
• Facebook
• Twitter
• LinkedIn
• Email newsletter
• YouTube
• Instagram
• Pinterest

Pick the platforms that make the most sense for your organization and distribute your effort. That way, you’ll avoid the risk of putting all your digital marketing eggs in one basket.