Articles by Stacy Eads

You probably already know Key Performance Indicators (often shortened to “KPIs”) are metrics used to measure the success of an organization or the performance of an individual. The real question is: How do you know if you are measuring the right things?

As a manager of any business you can name, in any industry, there’s bound to be drama lurking somewhere around the water cooler chatter from time to time. When that drama crosses the threshold of your door, do you know how to respond?

Intel wins wars, and some headlines suggest our businesses may, in fact, be going to war with the economy sooner than later. Verne Harnish, author of business books Rockefeller Habits, Scaling Up 2.0, and Scaling Up Compensation, focused on gaining client intel during his recent Scaling Up Summit I attended. The successful businessman’s preferred method of client intel is listed among the 10 Rockefeller Habits successful organizations deploy when growing their companies at a rapid pace. He suggests the CEO ask four key questions to their clients directly, not utilizing impersonal digital surveys.

News alert: Your culture is not a marketing task because it requires good communication, wordsmithing, and graphic design. It’s a leadership task. Each and every one of you plays a part in building your culture, reinforcing good behaviors, and celebrating wins that exude who your organization wants to be day in and day out.

How many worries can one mind hold? As the news media makes headline after headline for the last two years, many of us have taken on worries we’ve never had before. Some of us even learned a few new medical or economic phrases throughout this global rollercoaster ride we’ve been on. Supply chain management, pandemic safety controls, The Great Resignation, recession fears, inflation aftermath, work-from-home, new patterns, and so much more. The headlines and phrases all add up to feeling worn down. Fragile. Frayed around the edges.

Recently, I spoke with a group of executives from our local Chamber of Commerce. Imagine a roomful of executives in their suits and ties, laptops out, ready to learn. I enter the room and simply ask, “How will you grow your company this year? By a show of hands, how many of you believe you will grow through “more sales,” of course?” The hands eagerly raise into the air. It just makes sense, right? If I want to grow my business, I need to sell more.

If you’re like many of the CEOs I coach, you feel like your Key Performance Indicators (KPIs) for Marketing are a bit murky at best. Your gut tells you there’s got to be a more specific way to measure the money you spend on Marketing. After all, whether it is an in-house staffer or an outsourced vendor, as the CEO, you are seeking one thing from your Marketing efforts, sales!

As an executive business coach, I have the unique vantage point of being welcomed behind the private curtain of dozens of corporations and small businesses. It’s an intimate look at their finances, long-term strategies, and short-term concerns to tackle. Meeting with a top team of executives for days on end gives you an insight into the commonalities across industries during this unprecedented time in history.

As an executive business coach, I have the unique vantage point of being welcomed behind the private curtain of dozens of corporations and small businesses. It’s an intimate look at their finances, long-term strategies, and short-term concerns to tackle. Meeting with a top team of executives for days on end gives you an insight into the commonalities across industries during this unprecedented time in history.

As an executive business coach, I have the unique vantage point of being welcomed behind the private curtain of dozens of corporations and small businesses. It’s an intimate look at their finances, long-term strategies, and short-term concerns to tackle. Meeting with a top team of executives for days on end gives you an insight into the commonalities across industries during this unprecedented time in history.