Professional Q&A: Koshia Silver

Edmond resident Koshia Silver, MBA, is Marketing Director at SigniFI Elite Advisor Brands. She previously worked at Girl Scouts Western Oklahoma and the University of Central Oklahoma, and her passion lies in helping companies grow through marketing efforts.

Q: Do you live in Edmond, work in Edmond, or both?

A: I have lived in Edmond for nearly 20 years, and I work remotely from my home as a Marketing Director. I moved to Edmond my sophomore year of college. I loved the people, the unique shops, and the general feel of the area. When I got married, we moved away for a stint, but I always knew we would move back to raise our family.

Q: Where did you grow up and go to school?

A: I attended schools in Oklahoma City from fourth grade through high school. I received my Bachelor of Arts degree from the University of Central Oklahoma in Journalism with an emphasis in Public Relations. I also received a Master of Arts degree from the University of Oklahoma and my MBA from Mid-America Christian University.

Q: What did you do prior to getting involved with SigniFI?

A: Before my position at SigniFI Elite Advisor Brands, I was a freelance consultant for nonprofits and small businesses. I really enjoyed meeting new people and helping them tell their stories. Prior to that, I worked as the Marketing Director for Girl Scouts Western Oklahoma and even worked at the University of Central Oklahoma for a time as the Director of Communications for the College of Business. Fun fact, I encouraged them to drop “Administration” from the “College of Business Administration.” 

Q: How did you get involved with SigniFI?

A: I received an inquiry from the director of SigniFI, a fellow Edmondite, about an opening on her team. The company was recently acquired by Avantax and is on a quick acceleration path. After meeting with her, I felt it would be a fantastic fit with my skill set and an opportunity to get started with a company that is so well known in the CPA and financial professional space.

Q: What do you like most about your job?

A: I love being able to witness and be part of a company’s growth and development. When we start with a new firm, they typically haven’t done marketing. When SigniFi comes on board, the firm sees a significant change in its position in the marketplace.

We become an extension of their team, providing support with search engine optimization (SEO), website design, branding, public relations, customer experience mapping, and so much more. Building a brand takes time and dedication, and the fact that I am trusted with that speaks volumes.

Q: What’s something you’re passionate about in your personal life?

A: I am passionate about many things, the first of which is my family. My husband, Stephen, and I have been married for 15 years, and we have three amazing children, Charlotte, Hudson, and Benjamin. Outside of family, I enjoy my involvement with the Junior League of Oklahoma City, and I am a member of our school’s PTO and neighborhood HOA. I love being captivated by new books; I am currently reading Colleen Hoover’s Verity, and so far, it’s quite the page-turner. And I absolutely love traveling to new places; we recently took a family trip to Hawaii and are frequent Disney goers.

Q: What do you like about Edmond?

A: Edmond is growing at a rapid pace, but still, it somehow maintains a small-town feel. The arts scene in Edmond has always amazed me, from the number of small businesses providing music classes or painting lessons to the fantastic programs offered at the University of Central Oklahoma. And as a foodie, there are some incredible restaurants; Zarate’s Latin Grill and Colby’s Grill are two of my favorites!

Q: What is your number one tip for other professionals, either for work or life in general?

A: Growth and learning are continual. Never stop, and you’ll never become irrelevant.