Webifiable

Search Engine Optimization (SEO) is crucial if you want to look good in the results of search engines like Google. SEO impacts both where and how you show up in those results, but if you’re just starting to dive into SEO, it can be a bit confusing. The number of different types of SEO varies depending on who you ask. To get started, let’s look at the different types of SEO with a brief overview of each. This can help you determine where you need the most work or even the most help.

Do you do business with people in your geographic area? Then you may need local SEO. Let’s start with the basics…

Your domain name—or website address—is how people locate you on the web. It’s a part of your identity and will be a part of your online presence for a long time. While picking your domain name can be exciting for some, it can be frustrating for others.

SEO—Search Engine Optimization—is essential to a lot of organizations. Why? Because for most people, it’s really important where you show up and how you look in Google’s results. If where or how you show up in Google is important to your organization, you need to know about the June 2021 Google update, which they refer…

If you run a business or nonprofit and you’re not marketing it on social media, you’re missing out. I have yet to talk to anyone working to build awareness of their business or nonprofit who couldn’t benefit from marketing on social media. However, all social media platforms are not created equal. Most likely, focusing on…

We’re all guilty of using acronyms unique to our industry, often assuming that our clients know what they mean. I often talk with potential clients who already use digital marketing acronyms. More often than not, they don’t have a clear idea of what the acronym means, or sometimes even what it stands for. One of…

Your website isn’t important. Okay, that sounds weird coming from someone who has been building websites since 1996. But hear me out. Your Facebook Page isn’t important. Your LinkedIn presence isn’t either. And you can forget about your email newsletter, your SEO efforts, your new videos on YouTube. None of them are important. What’s important?…

Ever get irritated when Facebook makes a change? Or if being found on Google is essential to you, what about when they change something? I’m often asked about these changes when they happen, or people just complain to me about them. The actual problem people have isn’t the change itself. It’s the frequent changes times…

When I built my first website in 1996, the web was less than a decade old. By the time I started my company in 2003, business owners had begun to realize they needed to invest in their web presence. Now in 2021, most business owners realize that their online presence isn’t a one-time activity. While…

Believe it or not, many people and organizations luck their way into success. But do you want to rely on luck? Or do you want to set yourself and your organization up for intentional success? People who want to set themselves up for personal and professional success often spend time at the beginning or end…