Webifiable

Email marketing is one of the most effective digital marketing tools available. It’s a direct way to reach your target audience and cultivate leads and, ultimately, sales. Let’s discuss the basics of email marketing: how it works, why it’s effective, and what you need to know before emailing your customers. I’ll also explain whether or not you should buy an email list and, finally, some email marketing platforms to get you started.

Digital marketing is a vast and ever-changing landscape, and it can be difficult for businesses and nonprofits to keep up. However, by focusing on five core fundamentals, you can create a strong foundation to help you stay ahead of the curve.

When it comes to SEO—Search Engine Optimization—for small businesses and nonprofits, there are pros and cons to consider. On the one hand, SEO can be a great way to bring in more traffic and increase awareness of your organization by showing up higher and better in search engines like Google. However, SEO can also be expensive and time-consuming, so weighing the benefits against the costs is important. Let’s explore the pros and cons of SEO for small businesses and nonprofits, so you can decide whether or not SEO is right for you.

Social media is a powerful tool that can be used for more than just posting. In fact, you can use it to build relationships with your customers and create loyalty among them. Let’s look at how you can use social media for more than just posting.

Whether online, in print, or in person, your logo is the first thing people see when they interact with your company or nonprofit. It is the symbol that represents your brand and creates an initial impression in the minds of potential customers. As a result, it is important to know when it might be time to update your logo.

Is your website mobile-friendly? Should you even care whether it is or not? I can’t answer the former question, but as far as the latter question goes, the answer is clearly “yes!” Over 60% of all internet traffic now comes from mobile devices, and that number is only going to continue to grow. If your website isn’t mobile-friendly, you’re losing out on a lot of potential business.

There are a lot of pros and cons to DIY website design. On the one hand, it’s free, and you can do it yourself. On the other hand, professional web designers have years of experience and know-how to design a website that looks great and converts visitors into customers. Let’s look at the pros of each so you can know when it is best to DIY and when it is best to hire a professional.

How can you tell if you need a website redesign? For most businesses and nonprofits, we often think that if our website is still functioning well, then it doesn’t need an update. The problem with this line of thinking is that as design trends change and new technologies become available, your website can become outdated. It’s important to keep things up-to-date and make sure your website meets changing requirements.

Wondering if your organization should be utilizing LinkedIn? If your business is B2B—business-to-business—or your ideal customer, client, or even donor includes white-collar high-income earners, it may be worth it to invest time and resources into LinkedIn.

Online video isn’t the future. It’s here already! According to technology company Cisco, by 2022, online videos will make up over 82% of all internet traffic. Are you missing out on potential sales by not utilizing online videos? Open to marketing with online video, but not sure how to get started? Here are four types of online videos to consider.