Webifiable
Whether online, in print, or in person, your logo is the first thing people see when they interact with your company or nonprofit. It is the symbol that represents your brand and creates an initial impression in the minds of potential customers. As a result, it is important to know when it might be time to update your logo.
Read MoreIs your website mobile-friendly? Should you even care whether it is or not? I can’t answer the former question, but as far as the latter question goes, the answer is clearly “yes!” Over 60% of all internet traffic now comes from mobile devices, and that number is only going to continue to grow. If your website isn’t mobile-friendly, you’re losing out on a lot of potential business.
Read MoreThere are a lot of pros and cons to DIY website design. On the one hand, it’s free, and you can do it yourself. On the other hand, professional web designers have years of experience and know-how to design a website that looks great and converts visitors into customers. Let’s look at the pros of each so you can know when it is best to DIY and when it is best to hire a professional.
Read MoreHow can you tell if you need a website redesign? For most businesses and nonprofits, we often think that if our website is still functioning well, then it doesn’t need an update. The problem with this line of thinking is that as design trends change and new technologies become available, your website can become outdated. It’s important to keep things up-to-date and make sure your website meets changing requirements.
Read MoreWondering if your organization should be utilizing LinkedIn? If your business is B2B—business-to-business—or your ideal customer, client, or even donor includes white-collar high-income earners, it may be worth it to invest time and resources into LinkedIn.
Read MoreOnline video isn’t the future. It’s here already! According to technology company Cisco, by 2022, online videos will make up over 82% of all internet traffic. Are you missing out on potential sales by not utilizing online videos? Open to marketing with online video, but not sure how to get started? Here are four types of online videos to consider.
Read MoreSearch Engine Optimization (SEO) is crucial if you want to look good in the results of search engines like Google. SEO impacts both where and how you show up in those results, but if you’re just starting to dive into SEO, it can be a bit confusing. The number of different types of SEO varies depending on who you ask. To get started, let’s look at the different types of SEO with a brief overview of each. This can help you determine where you need the most work or even the most help.
Read MoreDo you do business with people in your geographic area? Then you may need local SEO. Let’s start with the basics…
Read MoreYour domain name—or website address—is how people locate you on the web. It’s a part of your identity and will be a part of your online presence for a long time. While picking your domain name can be exciting for some, it can be frustrating for others.
Read MoreSEO—Search Engine Optimization—is essential to a lot of organizations. Why? Because for most people, it’s really important where you show up and how you look in Google’s results. If where or how you show up in Google is important to your organization, you need to know about the June 2021 Google update, which they refer…
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