SEO trends for 2024

By Tim Priebe | October 30, 2023

Keeping up with SEO is a challenging task. We are getting closer and closer to 2024, and the game has evolved.  Let’s look at the role AI will—or should—have in SEO, Core Web Vitals, and the continued importance of content quality and search intent. Then, I’ll share five actionable tips for SEO in 2024.

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“Good Power” by Ginny Rometty

By Phil Klutts | October 12, 2023

Sometimes you pick up a book by happen-stance and it ends up resonating so well that you read it twice. “Good Power” by Ginny Rometty might be my pick for my favorite book this year. It is practical, applicable, enjoyable, and relevant to business in 2023. The subtitle is “Leading positive change in our lives, work, and world.”

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3 ways to improve hiring for people with mental illness

By Craig Booker | October 12, 2023

Updating your LinkedIn profile, tweaking your resume, searching through job listings, and preparing for interviews, the process of finding a job is a stressful one. Today, more and more people who find themselves out of work are living with a mental health condition. According to the National Institute of Mental Health, one in five adults, or 57.8 million Americans, has a mental health condition. While many organizations invest in mental health, there is still a long way to go to create a more equitable and inclusive workplace.

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Why employee training is crucial for cybersecurity

By Davis Merrey | October 6, 2023

“What is the most cost-effective investment I can make to protect my company from cybersecurity breaches?“

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The trend is your friend

By Nick Massey | October 6, 2023

In the early days of my investment career, a senior trader told me something I never forgot. “How we think impacts our investment returns.” Some investors are rather surprised by this. They believe profits result from buying low and selling high. But it’s actually their thinking that determines whether prices are low or high. As the old trader told me: “Prices are numbers on a screen. They aren’t high or low. We trade trends, not price.”

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How to gamify your team goals to hack success

By Stacy Eads | October 6, 2023

STOP. Think about the last time YOU WON. What was it? Did you score the winning run in your adult kickball league last weekend? Still reminiscing about that hole-in-one at the corporate golf tournament last fall?

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3 types of learners – which are you?

By Mike Crandall | September 28, 2023

Have you ever been frustrated because you wanted someone else to learn something and they did not? It is very common for people to get frustrated because others around them don’t seem to learn very well. This is especially true in leadership and parenting. Leaders get frustrated or even upset and angry when people they lead don’t learn things, they want them to learn. This is also very true for parents and their children. 

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Merging faith and business into a singular focus 

By Phil Klutts | September 28, 2023

In Edmond, there is ample opportunity to explore faith and business concurrently, but does it happen enough? Our community boasts numerous places of worship. Depending on your search criteria, Edmond is home to over 120 churches, a number that swells when considering nearby areas like NW OKC, Logan County, and Luther.

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Understanding the 5 Cs of credit 

By Glen McCall | September 21, 2023

Whether you’re applying for a loan, a credit card, or seeking financial assistance, understanding the fundamentals of credit evaluation is crucial. Lenders assess your creditworthiness using various factors, commonly known as the 5 Cs of credit. These five key elements provide a comprehensive framework for evaluating borrowers and determining their ability to repay debts.

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Crafting a strategy for your marketing 

By Tim Priebe | September 21, 2023

Ready to get more strategic with your marketing? A marketing plan that’s actually usable is a key component of being strategic. While a full-blown guide to creating a marketing plan would be much longer, a quick overview of the essential elements can help you make sure you’re starting on the right foot.

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