Articles by Stacy Eads

How many worries can one mind hold? As the news media makes headline after headline for the last two years, many of us have taken on worries we’ve never had before. Some of us even learned a few new medical or economic phrases throughout this global rollercoaster ride we’ve been on. Supply chain management, pandemic safety controls, The Great Resignation, recession fears, inflation aftermath, work-from-home, new patterns, and so much more. The headlines and phrases all add up to feeling worn down. Fragile. Frayed around the edges.

Recently, I spoke with a group of executives from our local Chamber of Commerce. Imagine a roomful of executives in their suits and ties, laptops out, ready to learn. I enter the room and simply ask, “How will you grow your company this year? By a show of hands, how many of you believe you will grow through “more sales,” of course?” The hands eagerly raise into the air. It just makes sense, right? If I want to grow my business, I need to sell more.

If you’re like many of the CEOs I coach, you feel like your Key Performance Indicators (KPIs) for Marketing are a bit murky at best. Your gut tells you there’s got to be a more specific way to measure the money you spend on Marketing. After all, whether it is an in-house staffer or an outsourced vendor, as the CEO, you are seeking one thing from your Marketing efforts, sales!

As an executive business coach, I have the unique vantage point of being welcomed behind the private curtain of dozens of corporations and small businesses. It’s an intimate look at their finances, long-term strategies, and short-term concerns to tackle. Meeting with a top team of executives for days on end gives you an insight into the commonalities across industries during this unprecedented time in history.

As an executive business coach, I have the unique vantage point of being welcomed behind the private curtain of dozens of corporations and small businesses. It’s an intimate look at their finances, long-term strategies, and short-term concerns to tackle. Meeting with a top team of executives for days on end gives you an insight into the commonalities across industries during this unprecedented time in history.

As an executive business coach, I have the unique vantage point of being welcomed behind the private curtain of dozens of corporations and small businesses. It’s an intimate look at their finances, long-term strategies, and short-term concerns to tackle. Meeting with a top team of executives for days on end gives you an insight into the commonalities across industries during this unprecedented time in history.

My journey as we rolled over from 2021 into 2022 even allowed me back across our Northern Canadian border to see executive teams face to face again. That was the moment I realized how comfortable I’d become working from home, much like the rest of you. I forgot just how much I missed the laughter of a room filled with leaders no longer on “courtesy mute!”

As a business coach who helps companies typically scale at a rate of at least 20% year over year, my clients are always growing, so it seems like they’re always hiring. I’m often asked about the best interview questions that help employers see through the “interview mask” that all prospects put on to look their best in front of you. 

The “Great Resignation” has hit America, and Edmond, Oklahoma is no exception. Long-time loyal employees are quitting their jobs in record numbers across the state; just look at your LinkedIn feed to see all the career changes happening around your circle of influence.

Right about now, there are 3 months left in 2021, and your owner is tossing and turning every night wondering, “Are we going to stretch to hit our year-end goals, or is 2021 just another swing and a miss?”