Tips for LinkedIn
Wondering if your organization should be utilizing LinkedIn? If your business is B2B—business-to-business—or your ideal customer, client, or even donor includes white-collar high-income earners, it may be worth it to invest time and resources into LinkedIn.
Certainly, for those in sales, LinkedIn can be a powerful tool if used correctly and consistently. And as far as your organization’s marketing goes, LinkedIn is often underutilized by small businesses, which means the bar is set fairly low.
Here are some tips first for your personal profile, then for your Company Page.
Personal profile tips
- Make sure your profile photo is recent, accurately reflects how you currently look, and is somewhat professional. That doesn’t mean it has to be a professional headshot, but that doesn’t hurt.
- Add a cover photo relevant to your industry. There are plenty of options out there for free. Just make sure you use a stock photo site that’s legal and don’t just steal a photo from Google’s results.
- Get more connections. Your first milestone should be at least 50, which will help if you want All-Star status. Once you’ve achieved that number, shoot for 500. Once you have over 500, your profile will say 500+. The best connections are people you already know outside of LinkedIn.
- Fill out the details on your profile. The more information you can fill in, the better it will look, and the more exposure LinkedIn will give you.
- Start leaving recommendations. If you recommend (not endorse) people that you feel comfortable recommending, LinkedIn sends them your recommendation. Once they approve it, LinkedIn then asks if they want to leave you a recommendation.
Company Page tips
- Create or claim your Company Page. Search first to see if an automatically-created Company Page exists. If so, claim it. If not, create one. You’ll want to do this on a desktop or laptop, not a mobile device.
- Just like a profile, upload a profile photo and cover photo. Your profile photo should be a version of your logo that’s optimized for social media, so it’s not cut off around the edges. The cover photo should ideally be a professionally designed or photographed image that’s specific to your company. In a pinch, you can use a more generic stock photo that’s specific to your industry.
- Link to your website! I’m constantly surprised by how many people forget this step. Include your website, then also customize your button so that it links to your website as well.
- Fill out all your profile information. The more information you have on LinkedIn, the more exposure it will give your Company Page. That works very similarly to your profile.
- Invite personal connections to follow your Company Page, then post consistently. LinkedIn gives you a set number of invitations that your Company Page administrators can use to invite their personal connection to follow the Company Page. Then by posting to the page consistently, the people that follow it see activity from it on an ongoing basis.
These are just a few of the many ways you can better use both your profile and Company Page on LinkedIn. Whether you’re just getting started, looking to expand your connections, or looking to deepen existing relationships, LinkedIn can be a great tool.
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About Tim Priebe
Tim is a public speaker, author, publisher of Edmond Business, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.
Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.