Business is a journey, not the destination

As a business, you're either growing or you're shrinking. Which one would you prefer to do?
Coffee Creek Road in Edmond

I’ve worked with hundreds of businesses in my two decades in the digital marketing world, and I’m privileged to interact with many more now in my role as publisher of Edmond Business. In that time, I’ve met with many business owners, and most of them are wired in one of two ways.

Some of them were striving for equilibrium or were working on maintaining it. They were looking for some finish line, a magic point where they would know they had “arrived” in business, where they had “made it.” Usually, this type of person was looking for quick fixes and silver bullets.

Other business owners were looking for opportunities to serve their customers and clients better. They often had multiple partnerships and strategies they were working on at the same time. They were considering new business growth opportunities, new services and products, and new partnerships. They were focused on improving themselves.

Can you tell which type I prefer working with?

In my opinion, there is no equilibrium. You’re either growing or you’re shrinking. There’s no magical finish line. Either you’re focused on improving your business and how you serve your clients and customers, or you’re not.

Now, don’t get me wrong. There are times you need to scale back. Maybe you’re paying off debt, or perhaps you’re getting ready to grow strategically. Out-of-control growth is not a good thing either, but there’s no such thing as a finish line. There are no silver bullets.

Have goals and milestones, but constantly be reviewing them. Your business should be a journey that focuses on constant incremental improvements in how you serve your ideal client and customer. Helping others is all about your journey, not a fictional destination.

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About Tim Priebe

Tim is a public speaker, author, publisher of Edmond Business, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.

Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.