Relationships help in ways you never expect
Many relationships I formed during the past 17 years of running a small business in Edmond have paid unexpected dividends during the launch of Edmond Business. I’ve connected with numerous people I already knew and respected, and I’m looking forward to working with them. And I’ve met many new people as well.
One of my first calls was to The Edmond Area Chamber of Commerce. I’ve known Sherry Jordan for over a decade, and I’m glad we’re working together in various ways now.
Years ago I met Janet Yowell, the executive director at the Edmond Economic Development Authority. She’s already helped with information for several of our stories.
Another call I made was to fellow Leadership Edmond alumnus Casey Moore. Not long after we attended Leadership Edmond together, Casey joined the City of Edmond as their director of marketing and public relations.
I’ve also now connected with the Kitt Letcher at the Better Business Bureau of Central Oklahoma. Kitt and I have both spoken at the Oklahoma Professional Sales Association’s monthly luncheon and worked on a small project together several years back.
Several years ago I met Joe Hight while looking for local bookstores that could carry some of the books I’ve written. Now we’ve partnered with his company, Best of Books, on a monthly business book giveaway. Joe himself also provided me with valuable insight and feedback based on his years as a journalist.
Nearly everyone who has contributed writing, photography, video work, or marketing assistance is someone I knew as well. That includes Brent Fuchs, Brittany Willison, Cole Battles, Crystal Oakes, David Brandon, Davis Merrey, George Glover, Jim Denton, Josh Watson, Koshia Silver, Kyle Golding, Laura Gamble, Mike Crandall, Nick Massey, Phil Klutts, Selina McGee, Sherry Jordan, Stacy Eads, and Thomas Berger.
However, I’ve also been fortunate in that several contributors are people I have formed new relationships with. That includes Abbi Simons, Susan Hoover, and Zac Northcutt.
In fact, my editor, Cindy Allen, and I had never met before. She reached out about helping, and after a conversation together, she agreed to assist by editing content. Numerous times since that conversation, I’ve mentioned her to people I know who are more experienced in the world of journalism. They made sure I knew how talented she is and what a great thing having her on board is for the entire team here at Edmond Business. But how did I find that out? Through talking with people I already had relationships with.
The relationships you form through business can have benefit far beyond your initial expectations. Many of those people would have no need of my other company’s digital marketing services, but that didn’t stop me from connecting with them and maintaining those relationships over the years.
I would encourage you to not just form relationships where a mutually beneficial arrangement is obvious. Instead, focus on helping others where you can and maintaining relationships even when it doesn’t seem to make sense. You can never tell where that will lead.
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About Tim Priebe
Tim is a public speaker, author, publisher of Edmond Business, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.
Tim started the Edmond Business online magazine in May 2020 to fill a need in the community when The Edmond Sun shut down and stopped publishing their monthly magazine, The Business Times.